Recently, counterfeit YKK zippers
have been distributed throughout
Asia. To m
ake matters worse, garments and
footwear containing these products
are seen
frequently worldwide. In order
to tackle this problem, YKK has
developed a pro
gram to help protect our trademark
rights, and also our customers
from inferior
quality resulting from the use
of fake YKK zippers. |
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| During November 2001, both genuine
and counterfeit YKK zippers were displayed
at the Kobe Customs House Exhibition
so visitors could compare the differences
between the two. |
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Last October, YKK China launched
a spectacular bus advertising
campaign in nine major Chinese
cities including Dalian, Beijing,
Qingdao, Tianjin, Shanghai, Hangzhou,
Nanjing, Shenzhen and Guangzhou.
These busses are the main source
of public transportation and are
painted with large YKK logos and
zippers. This project, which was
scheduled to run for six months
from last October, was implemented
as part of an effort to deal with
counterfeit YKK zippers.
Recently, in spite of our continued
and reinforced efforts to eliminate
counterfeits, we have still noticed
problems caused by their use occurring
throughout the Chinese market.
For this reason, we decided to
come up with a bus advertising
campaign. The advertisement, painted
on both sides of the busses, is
in Chinese and states, "YKK
qualities will never be paralleled."
It also contains our slogan, "Little
Parts. Big Difference."
Through this campaign, we aim
to show customers in China our
strong desire to differentiate
between the quality of YKK zippers
and that of counterfeit products. |
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