An enterprise is an important member of society, and as such, it must coexist with the
other elements of society. Its value will be recognized by the benefits it shares with society.
Tadao Yoshida, YKK's founder, carefully considered this need for mutual prosperity as he
planned his business endeavors. He determined that contributions to society could best
be achieved by the continual creation of value through innovative ideas and inventions.
The resulting business expansion would bring prosperity to consumers and trading
partners, thus benefiting all society.

For example, if a more efficient machine can be developed, productivity will be
enhanced; or, if the material loss rate can be reduced, lower cost in the final product
will be attained while making the best use of limited resources.
Also, Tadao Yoshida felt strongly that the fruits of these innovative ideas must not be retained
by any individual. Instead, they should be distributed widely to society, thereby circulating the benefit. In this way, one can prosper while making a contribution to the enrichment of all humankind. Tadao Yoshida called this the 'Cycle of Goodness', and he made this idea his fundamental philosophy of business. We retain this concept as the ongoing business philosophy of YKK.